To improve the overall health and well being of cognitive esports athletes
by providing the tools they need to not only improve the way they play the game —
but the way they live their life.
Traditionally, the lifestyle of a gamer was a recipe for ill health, burnout, injury and early retirement. For example, Jian “Uzi” Zihao, League of Legends player, retired at the age of 23, after developing obesity, diabetes, and a hand injury.
FITGMR has developed a program designed for esports athletes that fosters health and wellness. Our aim is to train professionals, aspiring athletes, and gamers of all ages to adopt this program. Our mission is to change the stereotype of an unhealthy gamer and improve the longevity and performance of esports athletes.
CEO Dr. Holden MacRae’s research on gaming physiology and neurophysiology, and the habits that improve performance demonstrates that fit gamers are high performing gamers. The fitness and wellness practices we train improve the whole person and give athletes the endurance, focus, mental balance, and recovery to optimize their in-game performance.
FITGMR is committed to contributing to complementing our primary work with business practices that make us a good community member. Our decision-making process includes consideration of:
These issues have led to ongoing discussions on the use of cryptocurrency in our app, inclusion of gender and race when hiring, looking at partners, and casting the models depicted in the app, and a practice-what-we-preach corporate work ethic that values time to “get outside and play.”